An Introduction to Hiring for the Modern Sales Engineer

SCALING YOUR SALES ENGINEERING TEAM

The Sales Engineer role has only become necessary since the technology boom, but the need for this position is rapidly increasing. Specialized and strategic roles are keystone positions for companies adapting to today’s changing sales process.

As SaaS products become more popular and increasingly complicated, companies require technically savvy brand ambassadors. An expanding company’s sales team needs additional resources for communicating the benefits, processes, and updates of their company’s intangible product.

That need is where the Sales Engineer comes in. A Sales Engineer communicates to your customers everything they need to understand to successfully implement and utilize your product.

In this eBook, we offer an in-depth look into the Sales Engineering role and provide insights you can use to build or scale your own Sales Engineering team.



An Introduction to Hiring the Modern Sales Engineer

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